Top 5 Beauty Retail Apps in Kenya Q1 2022 Performance

In the first quarter of 2022, the top 5 beauty retail apps in Kenya showcased varied performance metrics in terms of downloads, active users, and revenue. Here's a detailed look at how each app fared based on data from Sensor Tower.

Nykaa – Makeup/Beauty Shopping saw a notable increase in weekly downloads, peaking at 371K in the week of March 21. This growth was mirrored by its active users, which rose from 1.3K at the beginning of January to approximately 1.8K by the end of March.

SUGAR Cosmetics had fluctuating download numbers, with a significant spike to 241K in the week of January 24. Active users also showed a rise early in the quarter, hitting a high of 331K in the week of February 7, before a gradual decline to 122K by the end of March.

VPerfumes - Buy Perfumes experienced a sharp increase in downloads mid-quarter, reaching 295K in the week of March 21. However, there was no available data on active users for this period.

Purplle - Beauty Shopping App had a relatively stable performance with downloads progressively increasing, culminating at 201K in the last week of March. Active users also saw a steady rise, peaking at 280K in the same week.

Think Dirty – Shop Clean had modest download numbers throughout the quarter, with a peak of 56K in the week of January 17. Active users remained fairly stable, hovering around 150K to 210K during this period.

For more detailed insights and data, visit Sensor Tower.